I have been playing with my copy of the Fuji X100F since its release on Feb,23,2017. This is the first Fuji camera I’ve owned but not the first one I’ve tried. Fujifilm’s philosophy is something I appreciate and can get behind. Good well-honed products with vintage style and old-school sense. Clean and well thought out with improvements with each new version. Now all that being said these improvements will cost you a really pretty penny. Maybe even 2. I need to say this first, I like the X100F. It’s my daily driver and my go to camera for my Instagram accounts. I’m going to keep it and I would probably even upgrade to the next model whenever that comes out if the competition doesn’t do anything better. Which I doubt they will since Fuji has this part of the market locked down.
I just want to get that all out of the way before I say I think it costs too much for most people. I consistently use 3 systems at the moment. Sony a6000, Olympus EM5MKII, and the new Fuji X100F. Between all these, I think the X100F is debatably the worst camera in many ways. I would recommend the Sony and the Olympus here over the Fuji with ease. Is the Fuji the most expensive camera here? Yes. It’s as expensive as the Olympus with a 35mm equivalent lens. Maybe even a bit more expensive and it’s easily 2 times the price of the Sony. When it comes to specs and features the Sony clearly loses but hell its half the price. Besides the a6000’s big brothers the a6300 and a6500 are both feature rich and they come in competitively priced vs the X100F. The X100F isn’t even that much more compact than the Olympus and it’s both larger and heavier than the Sony.
So why? Why would anyone go with the Fuji X100F? For me, it’s not about the specs. I understand how light works, I know how to shoot and I know how to edit in post. If I could get away with it I could do a quality shoot on my iPhone. What I’m trying to say is on paper it can be clear what going this way and that. The thing I like about the X100F is its character. It’s spunk. It’s got a little jazz in its soul and a hint of swing in its step. I would say that’s all the stuff you can’t put a price on but Fuji clearly did. Everything on its own with the X100F doesn’t sell it for me. It’s all of it together and in my hands that does it. The X100F can party, I can hang out with the X100F any day and have a good time. A lot of the other cameras now days are just a bit standoffish. It’s all kind of skin deep, no personality. The X100F’s all personality. For work, there’s an endless list of cameras I can name which are better. For play and everything else, my X100F is at the top followed closely behind by my EM5MKII.
So do I like the Fuji X100F? No, I love it. Do I recommend the Fuji X100F? Well…no, not to most people. You really need to know what you want and know what you’re investing in here. All that “character” can be a little much for a lot of people. There are other very comparable cameras with a good bit of character who will get the job done. If regardless of this you still insist on the Fuji X100F you are going to have a good time. If you are a traveler or street photographer you are going to have an even better time.
I hope everyone enjoyed my review on the X100F. I know it’s not your standard review but there’s an endless amount of those all saying the same things. I thought I should just be straight with you all and not do the go to upright stern voice review. If you liked this please follow the links down below for more.
Medium – DarksterMedia